23 February 2009

Baby-Faced Dad Tale Breaks Web Records

A story about a 13-year-old father has become the most visited article in The Sun’s online history.

Press Gazette reports that the newspaper’s story about baby-faced Alfie Patten drew a record-breaking total of 8.8 million unique users during the “phenomenal” week, The Sun claims.

The tabloid states that almost 4 million unique users visited the website on the day the story was posted – another record for TheSun.co.uk.

An exclusive video piece accompanying the story also became the most viewed video ever posted on the site after it recorded over 1 million unique views.

“Video is integral to our news operation, with journalists equipped to capture stories as they unfold,” said Pete Picton, online editor at The Sun.

He added: “Worldwide TV stations clambered for the video footage, while rival media followed the story using our front page.”

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