17 February 2009

Guide To Selling Ads Online

The business end of online advertising deals is the subject for the third part of a feature on selling ads on news websites.

Entitled “The ethical journalist’s guide to selling ads on a website”, the series from the Online Journalism Review looks at all aspects of online advertising in the digital era.

Part Three offers advice on the kind of sales material news groups should promote on their sites and externally.

Writer Robert Niles provides a list of the kind of stats advertising sales teams should have, they include:

- Percentage of unique users in the newspaper’s geographic area.

- Median household income and age of readers.

- Percentage of users “who have taken action after seeing an ad on a website”.

Visit Online Journalism Review for the full post.

[HT - Poynter Online.]

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