Papers Can Reconnect Via Social Media
Newspapers are being urged to go find their audiences in the social networks in order to reconnect with them.
Following the results of the latest social media studies from the Pew Research Center, the Nieman Journalism Lab is encouraging the print media to interact with its customers at the places where they choose to be.
Marketing consultant Martin Langeveld points at statistics showing that more than a third of adult internet users have some kind of social network profile to back up his assertion that journalists need to engage in this online world.
“The moral of the story is, if you’re in the news business, you need to be where your customers are and interact with them as they prefer to interact,” he writes.
He adds: “American publishers: build a social network, a community, around the news and you’ll reconnect with your audience.
“For now, it can be local; eventually, these networks will want to be interconnected.”
For more details on social media research visit the website for the Pew Internet & American Life Project, which features reports including “Adults and Social Network Websites”.
[HT – Editors Weblog]