04 February 2009

Blanket Snow Coverage = Traffic Records

Online coverage of this week’s dramatic snowfalls has attracted record audiences for some websites.

Press Gazette reports that Times Online recorded some two million unique users on Monday, according to its assistant editor Tom Whitwell.

The newspaper offered extensive reports on disruptions to traffic and travel on its website and also featured several photo slideshows displaying the light side of the snow.



It was photos and other content from users that made Monday a record-breaking day for the BBC, which received probably its biggest ever response to a news story.

Newsroom chief Peter Horrocks revealed that more than 35,000 people submitted pictures and videos of snow-frolicking during the course of Monday.

Writing on The Editors blog, Horrocks stated that the BBC website saw its fair share of visitors too with 5.1 million unique users just from the UK.

BBC.co.uk offered a host of multimedia offerings in the wake of the heavy snow, including this video capturing a cameraman’s drive to work.

Regional news sites also offered plenty of coverage of the white stuff, for example the Croydon Guardian featured a gallery of user-generated content.

Plymouth’s Western Morning News created a slideshow from wintry photographs and thisiscornwall.co.uk used an interactive map to display its readers’ pictures.

And it’s not just the UK that has been experiencing some visually stunning snowfalls, the US has also seen snowstorms which have prompted some journalists to get busy with social media.

Poynter Online highlights the coverage on the website of The Oklahoman, which included a live blog and an open Flickr channel enabling readers to submit their own photos.



Visit Poynter for more on NewsOK.com's reports on the snow.

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