13 February 2009

Herald Opens Social Media Platform

The Plymouth Herald has installed a new channel to its site enabling users to upload and share their own content.

Creating using the KickApps social media platform, iHerald allows its members to submit photographs and videos as well as create their own blogs and comment threads.

And the channel has already resulted in leads for stories for the print version of the newspaper, reports Press Gazette.

Web editor Neil Shaw said: “The site goes to the heart of our online strategy, not lazily duplicating our print product online, but interacting with our users so thisisplymouth and The Herald combine user-generated content with live input from our audience.”

He adds: “It is a constant dialogue differentiated from and contributing to our print offering.”

Shaw also commented that the platform has attracted significant interest among readers and the recent snowstorms resulted in an impressive array of user-generated content.

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