23 February 2009

NYT Blog Encouraging Feedback

The New York Times hopes to attract feedback on innovative technology projects via one of its blogs.

Editor & Publisher reports that the Times has launched a new category within The First Look blog which will be dedicated to posts about the newspaper’s ongoing tech initiatives before they are released.

The idea is that the Times will garner some useful feedback from users via the blog’s comment section before the projects go live.

“This is part of our ongoing strategy to transform NYTimes.com into a more vibrant and interactive news and information platform,” said Marc Frons, chief technology officer for digital operations at the New York Times Company.

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