26 February 2009

Newspapers - Care For Your Community

The media must recruit from within their own communities if they want to keep their local audiences.

That’s the view of Online Journalism Review writer Robert Niles, who takes the opportunity in his latest post to advocate hiring reporters from the communities they will be writing about.

Niles states: “Journalism is not the business of reporting, writing and publishing newspapers ... or websites. It’s the business of community building.”

Therefore he believes that journalists ideally need to be recruited from within that community – whether it is defined by geography, interest or profession.

He asserts that this is where there has been a break within the media as “in a drive to professionalise the journalism industry (and, then, to cut costs), we’ve cut our publications off from the communities they are supposed to represent”.

Niles takes geographic communities as an example and notes that it has become established practice among newspapers to hire journalism graduates straight out of university who have top grades but little or no knowledge of the neighbourhood they’ll be covering.

“The result often is shallow, indifferent coverage that gives readers fewer compelling reasons to pick up their local paper each day.”

He concludes: “We’re not in the publishing business. We’re in the community business. And to do so successfully, we must build our businesses from within our own communities.”

The full post – “Journalism is the business of building communities - so newsrooms must hire from within those communities” – is available on Online Journalism Review.

[Picture - Community by Niall Kennedy on Flickr.]

Labels: ,


At 6/7/16 9:26 am, Blogger 柯云 said...

ray ban outlet
michael kors handbags
cheap true religion jeans
nike store uk
jordan 3 retro
copy watches
oakley sunglasses
cheap jordans
cheap oakleys
coach factory outlet
adidas stan smith
nike sb janoski
tory burch outlet
toms shoes
louis vuitton outlet stores
louis vuitton bags
coach factory outlet
louis vuitton bags
beats by dr dre
juicy couture
coach outlet clearance
rolex watches
air jordan femme
louis vuitton outlet
louis vuitton outlet
nike air max uk
cheap jerseys
fitflop clearance
louis vuitton outlet stores
reb christian louboutin
ray ban sunglasses outlet
hollister clothing
jordan 6s
polo ralph lauren
fitflop shoes
coach outlet
nike roshe shoes
coach outlet
tory burch shoes


Post a Comment

Links to this post:

Create a Link

<< Home

Subscribe to JP Digital Digest by Email Add to Technorati Favorites