01 September 2008

Report Highlights Mobile Successes

Everything you ever wanted to know about mobile media but were afraid to ask is in a report released this summer.

The Moving to Mobile study from the Newspaper Association of America aims to be a “growth and development guide” covering “the many aspects of mobiles for newspapers”.

Included in its online version are chapters on mobile content, advertising and other forms of revenue generation as well as case studies from four news organisations which have implemented effective mobile strategies.

And among the mobile successes highlighted are the Cincinnati Enquirer’s real-time marathon text service and the mobile site from Tampa Bay Online.

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