NBC “Stunned” By Olympic Success On Mobiles

Broadcaster NBC has revealed the popularity of its recent Olympics coverage among mobile users.

And research president Alan Wurtzel announced that the American channel has been “stunned” by the number of people tuning in to view the Games using a handheld device.

He told the Guardian that on Monday August 11 over 475,000 users had viewed the photos, videos and text offerings from NBC Olympics Mobile.

Wurtzel said: “These Olympics are influencing how people are using new technology.

“Half of the people viewing on mobile are using it for the first time. After the Olympics, it will be interesting if these habits become part of their behaviour.”

NBC’s mobile content has also proved popular with the critics, with a Washington Post reviewer describing the service as the “best Olympics coverage hands-down”.