25 August 2008

Comment Creates Story At New-Look Telegraph

The relaunched Belfast Telegraph site has recorded its first case of a reader’s comment prompting a story for the print edition.

HoldTheFrontPage.co.uk reports that the title unveiled its new-look website this summer which “has allowed for greater interaction with its users”.

And this enhanced interaction was rewarded this month with a significant increase in page impressions (up by 29%) and the newspaper’s first comment-inspired story.

Independent News and Media digital publisher Sam McIlveen said of the relaunch: “It was frightening when our readers started to interact with us.

“Within ten minutes of us switching on the new website we had our first comment - it was amazing.”

The new site has also boosted its multimedia content and this month will be introducing exclusive video and audio coverage from selected Premiership press conferences.

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