28 August 2008

Hull Kicks Off Multimedia Coverage

A newspaper is aiming to ensure Hull City supporters don’t miss a single kick this season through its multimedia coverage.

The Hull Daily Mail is offering Tigers fans a variety of ways to follow their team’s fortunes in its first season in the top flight, from mobile alerts to real-time match coverage.

HoldTheFrontPage.co.uk reports that the daily newspaper heralded the start of the Premiership season with video footage of post-match press conferences and a video diary from an 85-year-old fan.

The Mail offered online text commentary on the game against Fulham as well as SMS alerts through its Tigers Flash service.

Its multimedia coverage also includes photo galleries, an interactive Tigers World Map and a score predictor competition.

Editor John Meehan explained that the Mail has to up its game now the club has achieved Premiership status: “There will be more media interest in Hull City than ever before but we have put down a marker that our coverage will be better and more comprehensive than you can get anywhere else.

“We’ve set out to give the fans a complete service in the paper and on the web.”

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