09 March 2009

The Most Valuable Blogs In The World?

A list of the 25 most valuable blogs has been put together by market analysts at 24/7 Wall Street.

Taking into account partially known factors such as traffic and estimating advertising revenue and operating costs, they have calculated a value for some of the world’s best known blogs on the basis of what they’re worth to potential buyers.

And it seems that news blogs are faring well in the blogosphere, with the Huffington Post placed at number two on the list with an estimated value in excess of $90 million (£63.1 million).

Despite noting that the American blog probably costs over $18m (£12.6m) a year to run, 24/7 Wall Street places such a high value on it since “owning Huffington would be a prize, especially for a major media company”.

Behind HuffPo at number three in the chart is another American news and opinion blog - The Drudge Report.

With high margins, it is awarded a potential value of $48m (£33.7m), which would be reduced to almost nothing if Drudge himself was not part of it.

Other news / political blogs making the grade include Daily Kos at 22 and Talking Points Memo at 23.

Visit 247wallstreet.com for the full list.

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At 3/8/09 7:44 am, Anonymous Big M blog said...

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