10 October 2008

Hyperlocal Site Launching In UK

An American website featuring hyperlocal news is launching a beta version for the UK.

Outside.in enables users to aggregate information from news websites and blogs concerning places of relevance to them – from cities and towns to tiny neighbourhoods.

Spokesperson Nina Grigoriev confirmed to Journalism.co.uk that a UK version is on its way and revealed that the organisation is considering setting up an office here too.

And she said that one of the main reasons for this new launch was “the failure of the newspaper industry to capitalise on featuring hyperlocal content” in the UK.

Grigoriev added that “the demand for personalised information on the web” was another contributing factor to the launch of the new site.

Outside.in also offers embeddable story maps enabling bloggers and publishers to geotag their content - see this blog on architecture for an example of the Story Maps application.

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