30 September 2008

Gazette Seeks 1,000 Hyperlocal Contributors

The editor of the Teesside Gazette has revealed that the title aims to recruit a total of 1,000 people to provide content for its hyperlocal sites.

Darren Thwaites said the current figure stands at 400 contributors and the Gazette is now looking to further swell its ranks of community correspondents and bloggers, reports Journalism.co.uk.

He told delegates at a recent regional media conference that the two community coordinators for the website will be tasked with attracting an additional 600 residents to write for their area’s hyperlocal online news channel.

And he also said that the Gazette could experiment with placing targeted adverts on the hyperlocal sites.

GazetteLive.co.uk now has in excess of 20 of the award-winning community websites.

They offer news for different postcode districts in Middlesbrough and draw about 150,000 unique visitors each month.

Picture from Design Interval.

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