07 July 2009

Northcliffe Unveils Local UGC Sites

The first batch of Northcliffe’s user-generated content community websites has gone live.

A total of 23 areas in the south-west of England are covered by the network of websites listed on the localpeople.co.uk hub page.

Towns covered by the UGC sites include: Newton Abbot, Falmouth, Dorchester and Weston Super Mare.

HoldtheFrontPage.co.uk reports that the new sites are devoted entirely to content from users and are monitored by paid community publishers rather than journalists.

The community publishers are tasked with encouraging visitors to submit their own news and notices and with moderating content.

The director of strategy at Associated Northcliffe Digital said the new sites will complement the company’s established network of news websites, which cover larger areas.

“Our view is that while these sites are quite complementary to the thisis sites they are actually quite different,” said Roland Bryan.

“They are not news-led propositions, they are community-led propositions.”

He also stated that the websites will “create a genuinely user-generated approach to local content, giving local people an online forum to discuss and debate relevant issues with other locals, and shape opinion in their community”.

The network launch was announced by Northcliffe back in May, when the company also revealed that a further 20 sites are to be unveiled later this year.

Find out more about the network of community sites at localpeople.co.uk.

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