01 July 2009

Hyperlocal Platform Launched

Hyperlocal news specialist Outside.in has launched a neighbourhood news service for publishers.

Described by its creators as an “out-of-the-box hyperlocal news section”, Outside.in for Publishers (OIP) aggregates local news stories from a variety of sources.

Users can search for news by their area and then select articles and blog posts to read from the pins available on the map.

According to the Outside.in blog, the self-service platform enables publishers to create “hundreds or thousands of new high-quality pages for their site ... with targeted advertising inventory”.

The service has been taken up by a number of news providers in the US, including Counton2.com and Richmond.com.

OIP is not currently available to publishers in the UK, but an international rollout of the service is planned in the future.

Outside.in first launched in the UK in October 2008.

[HT – Journalism.co.uk]

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