03 July 2009

MPs' Scandal Adds 1m Users

Telegraph.co.uk’s exclusive coverage of MPs' expenses brought more than 1 million additional users to the site in May.

According to a report from the Audit Bureau of Circulations, the website boosted traffic by 1.4 million unique visitors compared to the previous month.

The expenses coverage also helped the Telegraph Media Group (TMG) improve its print circulation performance during May.

Plus, advertising revenue received a boost as a direct result of the newspaper’s expenses coverage, reports Forbes.

And it is likely that June’s figures will see impressive growth too with the publication of the unredacted data in a pullout special distributed with the Daily Telegraph.

A searchable database holding details of all the expenses claims then went live on Telegraph.co.uk towards the end of the month.

TMG’s digital editor, Edward Roussel, told the Guardian that the publisher’s exclusive and in-depth coverage of the scandal has been of interest to a global audience.

“Our MPs’ expenses coverage brought new audiences to our website, helping to extend the Telegraph brand in the UK and across the world.”

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