17 March 2009

Patch Launches NJ Hyperlocals

New Jersey residents are spoiled for choice with hyperlocal news coverage as another three sites are launched.

Just a couple of weeks after the New York Times went live with its community news sites in New Jersey, the newly-created Patch.com unveiled its websites covering Maplewood, South Orange and Millburn.

According to Lost Remote, each Patch platform is “deeper than NYT’s effort, featuring a business directory, video and data mapping, to name a few”.

The sites also offer interactive events listings and announcements, searchable directories of local restaurants, local facts sections and links to schools and colleges in the area.

According to its About Us page: “Patch is a new way to find out about, and participate in, what’s going on near you.

“We’re a community-specific news and information platform dedicated to providing comprehensive and trusted local coverage for individual towns and communities.”

Funded by private investors the Polar Capital Group, Patch.com is managed and staffed by media professionals and has plans to become a nationwide network in the future.

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