09 January 2009

Standard Unveils Clothing Channel

The Evening Standard has launched an online fashion channel where users can browse and buy outfits from its website.

Brand Republic reports that Associated Newspapers has partnered with fashion website LynkU.com to produce the portal on ThisisLondon.co.uk dedicated to designer and high street collections.

Shoppers can browse designs from names such as Alexander McQueen, Stella McCartney and Matthew Williamson and also the latest products from stores like Miss Selfridge and Marks & Spencer.

Registered users can also save their favourites to their virtual wardrobes or email them to fashionista friends.

LynkU.com’s chief executive Robert Gordon described the site as “a one-stop portal of fashion” which will keep the Standard’s online readership “up to date with all the latest fashion offers”.

[HT – The Editors Weblog.]


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