Trinity Launches Local M-Sites
Mobile sites are now available for a number of Trinity Mirror titles including the Liverpool Echo and Birmingham Post.
According to Guardian.co.uk, the publisher is in the process of launching ten m sites for its local newspapers following the unveiling of the new mobile site for the Mirror.
The Western Mail and South Wales Echo are among the first group to launch their own mobile offering through the WalesOnline brand.
Other Trinity titles now providing web pages tailored for mobile phone users are the Liverpool Daily Post and the Newcastle Chronicle.
Like the Mirror.co.uk mobile platform, these new sites have various personalisation options enabling users to create home pages displaying content of interest to them, from local sports reports to weather forecasts and what’s on guides.