20 October 2008

Mirror Goes Mobile

The Daily Mirror has unveiled the new mobile version of its national news website, reports Journalism.co.uk.

Among Mirror Mobile’s content categories are Celebs, Live Football and Your Life, which currently offers diet and culinary tips.

The site also has several personalisation options within each category to enable users to select offerings relevant to them.

For example, mobile users can choose their star signs for horoscopes and their own locations for weather.

The head of Trinity Mirror interactive and mobile, Rick Gleave, said: “The launch of Mirror Mobile takes the Mirror into new territory with new users and new audiences for advertisers.”

He added that the addition of a mobile site to the print and online edition “is further proof that we are a growing multiplatform media business”.

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