15 October 2008

Chronicle Joins Online Do-Gooders


The Houston Chronicle has become the latest American newspaper to launch its own ‘good causes’ community channel.

Visitors to the Chron.com can now use the databases on its Do Good pages to find out about charitable and non-profit activities in the local area, reports Editor & Publisher.

The channel is part of a partnership with web-based company good2gether.com, which aims to put not-for-profit groups in contact with volunteers and vice versa

And this latest regional joint venture has coincided with the launch of its new Crises category, enabling visitors to search for how to help in emergency situations.

For the Chron.com this means the newspaper’s website now hosts a resource supplying information about the various groups helping the relief effort after Hurricane Ike.

“This provides an excellent opportunity to reach out to our print and online readers who are moved by the Chronicle’s coverage to do something to help,” said Joycelyn Marek, vice president of business development and community affairs at the Chronicle.

Other newspapers which are running online Do Good channels in collaboration with good2gether include the Boston Globe and the San Francisco Chronicle.

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