22 October 2008

Publisher Launches More Hyperlocal Sites

The Cumbrian Newspapers Group has launched a further two hyperlocal websites.

Grange Local and Windermere Local are standalone websites linked to by the North-West Evening Mail, reports Guardian.co.uk .

Each site is automatically updated with relevant news articles from the Mail and is also a platform for user-generated content.

And local community groups are being encouraged to upload their own information to the hyperlocal websites.

Head of digital content Nick Turner said of the new sites: “We see this as a way of upgrading the traditional district correspondent idea, to move it online and broaden it to other areas of the community.”

Earlier this year, the CN Group unveiled a dozen hyperlocal websites affiliated to its other titles across Cumbria.

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