23 October 2008

Tribune Expands Classifieds To Mobile



Car buyers can browse potential purchases on their mobiles as part of a new initiative from the Chicago Tribune.


The Automart QuickFind service allows users to text for further details of vehicles advertised for sale in the newspaper.

According to the press release, mobile users can text a unique Web ID number to receive photos and how-to-buy information on the cars of their choice.

“This programme further solidifies the complementary relationships among our print, online and mobile product offerings,” said Joe Farrell, vice president for sales operations at Chicago Tribune Interactive.

Classifieds senior manager Kurt Mueller added that the project came about following the success of the group’s QuickFind mobile service for job listings.

“Based on the success of our recruitment product, car listings were the next most logical classified vertical to expand into mobile,” he stated.

[Story via The Editors Weblog]

Picture from Specialphones.eu.

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