05 August 2008

Blogs Do The Job For Times Online

The Times has revealed that its group of online blogs forms the most successful part of its website in terms of user growth.

Press Gazette reports that the Times Online’s blogs section has outperformed the site as a whole with its giant increase in page views from last year.

Although blogs still only account for a small proportion of the site’s total traffic figures, they are quickly growing in popularity with readers.

In-house figures from the Times have shown that its blogs have seen their page views grow from 500,000 in 2007 to 2.5 million in May 2008.

Press Gazette notes that just three blogs account for more than half of these page views.

They are: Money Central, Comment Central and football feature The Game.

And if you want to see how these blogs are building their communities, check out The Game’s current Football Smug Shots which is incorporating user-generated content in a fun and effective way.

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