Trinity Regionals Go Mobile

A dozen regional newspaper websites owned by Trinity Mirror are to get accompanying mobile sites within the next few months.

HoldtheFrontPage.co.uk reports that titles including the Liverpool Echo, Teesside Evening Gazette and Western Mail are in the first group to receive branded mobile websites.

Trinity Mirror is collaborating with telecoms group Nokia and Bluestar Mobile on the new initiative.

Each site will enable users to access local news, information and advertising through their mobile phones, said Trinity Mirror spokesman Rick Gleave.

The head of interactive added: “Each of these brands will have a print title, a companion website and a mobile site, which is further proof that we are a growing multiplatform media business.”

A total of 12 regional news sites are part of the mobile rollout, they are: Birmingham Mail, Birmingham Post, Coventry Telegraph, Daily Post, Huddersfield Daily Examiner, Liverpool Daily Post, Liverpool Echo, Newcastle Evening Chronicle, Newcastle Journal, South Wales Echo, Teesside Evening Gazette and the Western Mail.