29 July 2008

Big Traffic For Tall Ships Blog

A live blog providing coverage over four days of the Tall Ships Race was visited by some 9,000 online users.

The Liverpool Daily Post and Liverpool Echo joined forces to produce the live blog, which provided on-the-ground reports of the maritime event, states Journalism.co.uk.

Hosted on both the Post and Echo sites, the blog also attracted 17,000 page impressions as visitors followed the progress of the race flotilla through a combination of text, photographs and video.

A team of five ran the live blog, which used CoveritLive software, and managed the content coming in from journalists in the field (using text messaging and Twitter) as well as questions and comments from users.

The acting assistant editor for digital at the Trinity titles outlined the live blog’s effective use of multimedia from its own site as well as media-sharing websites.

Steve Harrison said: “By the end of the event we had around a dozen videos uploaded from our own reporters and from sourcing posts on YouTube; scores of photos taken by our own photographers and by members of the Daily Post’s Flickr group; and lots of comments, debate - even a poem."

He added: “We were very pleased with its success.”

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