Trinity Papers Launch YouTube Channels

A further 20 Trinity Mirror newspapers have created their own channels on video-sharing site YouTube.

The Liverpool Daily Post was the first Trinity title to launch its own branded space on the website last month.

It has now been joined by another 20 including the Huddersfield Examiner channel and the Liverpool Echo channel.

Journalists are able to upload videos to their own sites and to the channels by a single click since the incorporation of a YouTube application within the content management system.

Trinity Mirror’s online marketing manager told Holdthefrontpage.co.uk that its newspapers are creating YouTube channels as they launch their revamped websites.

Jessica Healy said: “Every new site that we launch, we set up the functionality and encourage them to use it.”

She added: “It’s very much in its infancy but the aim is that every video we put up on our sites will be put into YouTube.”