Northcliffe Ushers In Geocoding Era

Northcliffe Media’s journalists are getting to grips with geocoding technology as several revamped sites now boast local search functions.

Last week saw Northcliffe launch a further ten redesigned websites with the new software which enables visitors to search for news by postcode.

The publisher’s content strategy director told Press Gazette that getting used to the new coding technology is proving an interesting challenge for reporters and editors.

Robert Hardie stated: “On the one hand it’s opening up a major opportunity for us, but it also means we’re going have to learn new skills and make value judgements about how we tag stories with postcodes.”

The relaunched websites are part of Northcliffe’s “next generation” of news sites, which also aims to place greater emphasis on multimedia storytelling and user-generated content.

Among the ten websites unveiled last week are thisisderbyshire.co.uk and thisistotalessex.co.uk.



Further information on the ongoing relaunch can be found at holdthefrontpage.co.uk and Journalism.co.uk.