Mirror Seeks To Reflect Readers

The Mirror Group is looking to gather feedback from its readers by creating an online research community.

Journalism.co.uk reports that the organisation has deployed Market Evolution to coordinate the project, entitled Mirror Mouthpiece.

The community will be asked to provide its opinions on national titles including the Daily Mirror, the Sunday Mirror, and The People as well as accompanying websites.

Among the tools expected to be used by Mirror Mouthpiece are webchats, opinion polls, blogs and forums.

“The launch of Mouthpiece enables us to have a regular dialogue with our readers, putting them at the heart of what we do,” commented Richard Webb, managing director of the Mirror Group.

“Mouthpiece has already been used for advertiser projects and can give immediate insight and feedback on their campaigns.”