17 March 2008

Hyperlocal Going National?

Trinity Mirror is considering rolling out its network of hyperlocal sites to cover all its regional titles, reports the Guardian.

Following the “incredibly successful pilot” of the project at the Teesside Evening Gazette, the publisher revealed that a national rollout is now a likely prospect.

Speaking at a recent Newspaper Society conference, company spokesperson Georgina Harvey announced that its Coventry titles are about to undergo the hyperlocal treatment.

These new websites, which will cover a single postcode and encourage contributions from users, are scheduled to go live next month.

Harvey said of the hyperlocal websites already up and running: “They are closer to the community than any newspaper could hope to achieve.”

The Gazette’s network of 22 hyperlocal websites has been recognised by the Association of Online Publishers with awards for best online community and best consumer site.

[Teesside Gazette Scoops Two Web Awards]

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