12 March 2008

Pay-Per-View For UGC Site

Visitors to a citizen journalism website will soon have to pay to see its photographs.

User-generated content site Skoeps has confirmed plans to introduce pay-per-view charges to increase the financial incentives for potential contributors.

Journalism.co.uk reports that Skoeps is set to launch the new system within the next few months.

The organisation’s managing director also revealed it is eliminating its ad spend this year and using the budget to pay its contributors instead.

“Last year we spent €500,000 on advertising. This year we will spend nothing and everything we were going to spend will go back to the site's community,” said Marcel Houtman.

He added: “ It’s very important to give something back, because those are the people that make it. We are only editing it.”

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