11 March 2008

Sky Wants Your Videos

Users will soon be able to upload their videos directly onto the Sky News website as it seeks to attract more user-generated content.

The broadcaster plans to embed its own video-sharing website - Skycast - into its news pages so people can submit their videos to be viewed by Sky producers, reports Journalism.co.uk.

Sky News associate editor Simon Bucks said of Skycast: “It was originally conceived of as a consumer-facing product, but we think it makes much more sense to integrate it into our existing site, in a sense creating a white label operation.”

He added that the move could help attract “raw” video footage and asserted that “increasingly people are going to be shooting stuff that will be valuable to us”.

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