10 March 2008

Executive Treatment for Social Networkers

An exclusive online social network for high-ranking businesspeople is being launched by the Financial Times.

The FT says its Media & Technology Executive Membership Forum enables senior managers to network with their peers via the internet.

Costing up to £2,000 per year, the service includes premium access to the FT online and entry to offline networking events throughout the year.

FT Global Conference Director Jayne van Hoen asserted that the service “provides a highly-targeted network where executives from these fast-moving industries can connect and share their knowledge”.

The forum offers a good example of a newspaper tailoring the latest digital tools to create a service suited to its user demographic.

Further details on this story can be found at the Guardian and Press Gazette.

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