Your Mail Achieves Goal In Five Days

A user-generated content site run by a local newspaper has reached its half-year user target in its opening week.

Hull Daily Mail’s assistant editor has revealed that Your Mail achieved its six-month goal for the number of registered users within five days of its launch.

Alex Leys also told Press Gazette that Your Mail “is well on its way to topping the first year’s targets - which is brilliant news”.

He added: “But the site was always set up to test the market, and none of us are naïve enough to think that we’ve cracked it.

“I’m certain there are many lessons still to be learned and hurdles that we haven’t yet considered waiting round the corner – hopefully not lining up like the proverbial buses.”

Your Mail is dedicated to its users and features a blend of debate, community news and social networking elements.

See Northcliffe Launches “Community Conversation” for more details.