Online Ads Boost Northcliffe’s Coffers

Northcliffe has seen a dramatic increase in revenue from its regional online activities.

In the quarter ending 30 December 2007, the publishing group saw local digital earnings grow by 90% from the same period in 2006.

An interim statement from parent firm Daily Mail and General Trust (DMGT) attributed the bulk of the growth to the “recruitment category”.

DMGT finance director Peter Williams said the results show the impact of increased investment in web services and advertising.

He told Press Gazette: “We’ve certainly done a lot in terms of rolling out job sites and property sites.

“It’s really all happened in the last 12 months. We’ve put a lot more effort into the regional sites and we’re getting some reward for it.”