11 February 2008

Over 3M Downloads For Telegraph TV

The Telegraph claims its online TV content achieved 3.4 million downloads during the month of December.

Unaudited figures also show that Telegraph TV welcomed over 790,000 unique visitors in the last four weeks of 2007.

Launched three months ago, the video content includes a number of cultural and lifestyle programmes as well as a news channel run in partnership with ITN.

Digital Director Ed Roussel told the Independent: “The future of news on the internet is going to be a combination of text, video and user-generated content.

“This is our philosophy and forms the pillars of our editorial strategy for 2008.”

Roussel also stated that recent news stories have played out well on the TV channel: “When you have instances like the plane crash at Heathrow, that is obviously something where you want to see the images.

“You want to go round the plane and see it from every angle. Video feels like an absolutely natural extension of that story.”

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