26 October 2007

Times A-Changin’ With Mobile Relaunch

The Times has repackaged its mobile services in a bid to meet the particular demands of the market.

From this week, readers can access specially selected and edited stories as well as a host of other items such as business news podcasts and sports results from the Times, Sunday Times and Times Online via handheld devices.

The relaunch comes after Times Media conducted research into mobile news consumption and found that users tend to seek quick updates on breaking stories.

In addition, researchers discovered that mobile users are predominantly professionals who also surf items to kill time during their working day.

As a result of these findings the new service places an emphasis upon features like crosswords, sports coverage and recruitment pages.

“Times Mobile ensures that current and new customers will now be able to access our content on the move quickly and easily,” commented Zach Leonard, digital publishing director at the news group.

“If a user seeks news headlines or sports results, or wants to be entertained while killing time, or is searching for a job while on the move, Times Mobile makes it easy.

“It is yet another example of our strategy to deliver content in the most convenient way possible for our audiences.”

The Times is the second title from the Murdoch-owned news stable to launch a customised mobile news service this week after the Sun went live with its own mobile product on Monday (see Sun Rises With Mobile News - 24.10.07).

For further information and reactions to Times Mobile visit Mobile Marketing, Press Gazette and mad.co.uk (subscription only).



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