17 October 2007

ITN Launches YouTube Channel

The digital division of ITN has launched its own channel on video-sharing website YouTube, reports the Guardian.

ITN On joins fellow broadcasters such as the BBC and America’s NBC in setting up a professional content channel on the site and aims to attract young users with its focus on showbiz news, entertainment and sport programmes.

Now available on the channel is film and TV gossip show Bollywood Insider and football news programme EPL.

“As a leading producer of high-quality video content for online and mobile platforms, ITN On sees YouTube as a key partner for making our entertainment and sports content available to end users,” commented Nicholas Wheeler, managing director at ITN On.

The launch comes just over a week after the broadcaster revealed that it had secured a partnership deal with internet TV site Joost.

ITN On already provides video content to several online customers, including Yahoo! and MSN.

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