09 October 2007

ITN Joins With Joost

The digital division of ITN has secured a deal with online video site Joost to supply news content.

As a result of the agreement with ITN ON, Joost will broadcast news, entertainment and sport bulletins and will provide users with access to clips from the news group’s image archives which contain footage from the late 1800s.

Joost, which has more than 15,000 shows available to view for free, will also host several regular programmes as part of the deal, including a film show and football round-up.

“With quality news, including from the English Premier League and Hollywood, ITN will offer Joost viewers content that appeals to both a UK and global audience,” stated Yvette Alberdingk Thijm, executive vice president for content strategy and acquisition at Joost.

Further details on this item can be found at journalism.co.uk and Press Gazette.



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