News Site Launches Mobile Homes Service

A major news group has launched a new multimedia service enabling users to access extensive property listings on the move.

Information displayed on the online Real Estate section of the New York Times website can now be viewed on handheld mobile devices by busy property seekers in the city that never sleeps.

This means users can perform a property search while out and about and can take advantage of click-to-call features and high quality graphics used by NYT Mobile.

In addition, the service is a serious multimedia offering with people searching the newspaper’s printed classified pages able to enter SMS codes in order to get the full details and pictures delivered to their mobile.

Web users can also make use of the Send to Mobile feature if they want to transmit details to family and friends.

“This new real estate offering is part of our larger efforts to expand our mobile presence and bring our audience what they're looking for on whatever platform they choose,” said Vivian Schiller, senior vice president and general manager at NYTimes.com.

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