26 September 2007

Web Users To Set Agenda At Sky

Broadcaster Sky is launching an innovative multimedia news programme to be screened simultaneously on its TV news channel and website.

Sky.com News will be the UK’s first TV news programme to take its agenda from the day’s most popular online stories and will also use internet-based discussion forums as the departure point for live studio debates.

Among the features will be a chart of the most watched videos on the internet and details on the day’s most recommended articles.

The news show will make use of a range of websites and technologies in order to determine the day’s top items, including bookmarking sites such as Digg and Reddit, user-generated video charts, aggregators such as Technorati and Sky’s own readership data.

Producer John Jelley commented: “Sky.com News marks a radical step forward in merging the boundaries between TV breaking news and the web's news agenda.”

From October, the show will be broadcast in the evening from Tuesday to Friday with Martin Stanford assuming presenting duties.

For further details on this story, visit the Sky News press office.

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