21 July 2009

Sports Coverage Draws Record Traffic

Preview coverage of an all-star baseball game has given an American news site its best-ever traffic figures.

Staff at the St Louis Post-Dispatch went all out with their multimedia reporting of the classic event and reaped the rewards after recording some 2.7 million page views in a single day.

The preview coverage included blogs, video content, photos, a round-up of the latest all-star tweets and all-star game quizzes.

Editor Arnie Robbins attributed the success to the multimedia approach taken by his team.

He told Editor & Publisher: “We had a lot of cool stuff this time on the game.

“The most interesting was a video - Cardinal Culture - a six-minute video of fans who love the Cardinals.”

He added: “We have the best coverage of the All-Star game anywhere.

“Fans from the area want to know about things like traffic around the game and events, and out of towners basically are fans of the game who want to know about this game, too.”

Visit stltoday.com/allstar to see the preview reports and subsequent coverage of the game itself.

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