21 July 2009

Independent Signs Video Deals

The Independent is working with two media groups to enhance its video content.

Firstly, the newspaper has secured a deal with Press Association to supply its website with 200 video packages per week.

It has also signed an agreement with Octopus Media Technology to improve the presentation and distribution of video content.

According to the Independent, PA video journalists will provide 100 voiced video reports each week as well as 100 short clips to be displayed alongside the newspaper’s own articles.

“Working with PA and Octopus ensures that we have a platform that can deliver video to our userbase that is both flexible and integrated,” said Bill Swanson, managing director for digital at the Independent.

“The range of content also enables us to position the player in more areas of the site, it is the next step in our evolution as we continue to try and enhance the user experience and relevancy of our site.”

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