20 July 2009

Liverpool Paper Makes TV Debut

A live debate about unemployment has become the first programme made in the Liverpool Daily Post’s new digital TV studio.

The half-hour show was streamed live on the business section of the Daily Post’s website using Bambuser technology, reports HoldtheFrontPage.co.uk.

Viewers were invited to contribute by submitting comments in real-time to an accompanying live blog.

Business editor Bill Gleeson declared the online debate to represent “a big leap forward in terms of bringing the digital age to newspaper titles”.

He said: “In the run up to the programme, I looked at how 20 other UK and US newspapers did television, in terms of the standards of presentation, production and research.

“In all of these areas, ours was the best by a long way.”

Following the success of this first digital TV venture, LDP editor Mark Thomas announced that his team is already looking to produce similar offerings in the future.

“We are now working on developing a rolling programme of business debates in the same format and I think this has the potential to bring us in some significant new revenue in the months ahead.”

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