Attracting Users With Social Media

How news sites attract audiences via social media is the subject of a presentation from net consultant Martin Belam.

Belam, who is information architect for the Guardian’s web development team, presented his findings at last month’s International Social Media Summit.

Among the social media tools and sites discussed were social bookmarking and recommendation sites, blogs and Twitter.

Belam has made his presentation available on Slideshare (see below) and as a six-part series of posts on his currybetdotnet blog.

How major publishers are using social media to drive traffic

View more documents from Martin Belam.