02 April 2009

Trinity Mirror Opens Business Directory

A new directory of local businesses has been launched online by Trinity Mirror.

LocalMole.co.uk is a searchable database with details on almost two million companies – such as plumbers, gardeners and hairdressers.

HoldtheFrontPage.co.uk reports that the directory also features an interactive element as visitors are encouraged to rate and recommend the businesses they use.

The directory can be accessed directly from its home page or from Trinity Mirror’s local newspaper websites.

“By combining detailed business information with user ratings and reviews - supported by powerful online and in-paper promotion - we aim to develop LocalMole.co.uk into an indispensable service for local audiences and advertisers,” said Chris Bunyan, digital director of Trinity Mirror Regionals.

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