10 November 2008

Six Go Hyperlocal At Journal

Some six more hyperlocal websites have been launched by Newcastle’s Journal online, reports HoldTheFrontPage.co.uk.

Among the half-dozen locations gaining their own community coverage online are Blyth, Prudhoe, Ponteland and Cramlington.

This takes the overall number of hyperlocal sites to 16 under the Your Place - Northumberland banner on Journal Live, four away from its target total.

“With the addition of the latest six sites, we are now one step closer to having a comprehensive network of microsites to serve the entire county,” said Brian Aitken, editor of the Trinity Mirror title.

He added: “The response has been fantastic, with increasing numbers of people using the sites to find out what’s going on in the areas in which they live.”

If you want to know more about digital innovations at the Journal Live check out a new piece from Alex Lockwood on Journalism.co.uk.

A lecturer at the University of Sunderland, Lockwood has written about online activities in the north east by looking at the Journal, the Sunderland Echo and the Teesside Evening Gazette.

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