07 November 2008

PA Launches New Multimedia Site

The Press Association has unveiled a new website to reflect its evolution into a “multimedia content business”.

Pressassociation.co.uk has information on the range of services now offered by the 140-year-old company and features demo samples of its video and photographic content.

The new online corporate presence comes as the Press Association amalgamates all its sub-brands.

“By sharpening up the brand and introducing a new website we aim to increase our brand awareness amongst B2B customers and make it easier for us to showcase our services, particularly to the digital markets,” said Paul Potts, executive chairman of the PA Group.

He added: “The look of the new brand reflects the transition of the company into the multimedia arena and prepares it for the next stage of its development.”

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