18 November 2008

AP Unveils Two Youth Mobile Sites

The bizarre and the showbiz are the two themes for the latest mobile initiatives from the Associated Press (AP).

AP has teamed up with Virgin Mobile to provide two new mobile sites to users in the US – AP Entertainment and Can You Believe It? (CUBI).

The entertainment offering promises the latest news from the worlds of film, music, TV and from planet celebrity and CUBI delivers tales of the bizarre from around the globe.

In a press statement, AP’s general manager for mobile said: “More than ever, young people on the go demand a rich mobile experience.”

Jeffrey Litvack added: “Having access to the latest wacky and celebrity news gives Virgin Mobile USA customers social cache with their friends and acquaintances.”

Both m sites also act as gateways into the AP’s Mobile News Network, which provides international, national and local news to visitors.

[HT – The Editors Weblog.]

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